LIVE was established in August 2008 with a core aim of filing the gap in world-class production of high profile events in the capital. 

Through a technical partnership with Thomson, LIVE was set up to bring major sporting and cultural events to life and in doing so opening a window on Middle Eastern culture to millions of people around the world. 

LIVE's main objective is to raise the standard of broadcast production and push High Definition capabilities in the Middle East market.  The company is committed to capturing the best moments in the region’s cultural events calendar and beam it to the rest of the world in crystal-clear High Definition.